New Color Drops: Forest & Plum for Fall

Fall is a season of transformation, marked by the vibrant colors of nature. As the popsicle hues of summer transition into more rich and sophisticated tones, two standout shades that perfectly capture the essence of autumn are Forest Green and Plum. These timeless hues offer a sense of warmth, luxury, and elegance for everything from home décor to your favorite water bottle. Our new color drops of Forest Green and Plum for the PRO 21 oz bottle have been a fan favorite since their debut.

Pantone, the global authority on color and provider of professional color standards for the design industries, recently released its Autumn/Winter 2024/2025 trend report for New York Fashion Week:

“Colors for NYFW Autumn/Winter 2024/2025 strive for balance between the more familiar and the new and exciting, embracing longevity and seasonless style. Functional and adaptable, they are reliable and robust, servicing our increasingly hybridized style of living, providing a strong chromatic foundation while delivering playful and energetic accents for moments of magic,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.

The Pantone 2024/2025 color palette includes Italian Plum, which they describe as, “a deep, dark purple full of magical energies.”

We chose the color Plum for this fall because it perfectly embodies the cozy, inviting atmosphere of autumn. Its deep berry tone evokes the changing leaves and crisp air of the season. Whether used to create a cozy atmosphere in a bedroom or as a pop of color on an accessory, dark plum is a timeless and luxurious choice. Its versatility allows it to complement a wide range of other colors, making it a perfect pairing with trending neutrals like gray and beige.

Forest Green is another popular color choice for Fall 2024, offering a refreshing and grounding alternative to traditional autumnal hues. This deep shade draws inspiration from the lush foliage of the season, bringing a sense of tranquility and connection to nature. Recently, it has become a popular choice in interior design, as all-neutral color schemes are making way for bolder options. Forest Green’s ability to complement a wide range of other colors makes it a versatile option for fall designs and looks.

If you’re buying for the whole family this season, the trio of Forest, Plum, and Abyss look great together on your shelves. Our other limited drop colors available now include Cotton Candy, Cool Matcha, Moonlight, and Lava.

Shop now for these fall favorite colors while they last!